Custom filters can help increase the effectiveness of your promotion. Instead of subscribing to any 1,000 accounts who fit your basic targeting, you can choose detailed criteria to pick and choose between those accounts.
Filters can help:
To accomplish this, in the custom filter settings, you can filter accounts by the following criteria:
Additionally, you can choose to exclude “Blacklist keywords”, or only target accounts who have your “Targeting keywords” in their username or description.
Blacklist Keywords - Whenever one of these words is included in the name or description of an account, we will skip that account and not do any interaction. If you want to exclude stores, we recommend including words like:
Including such words is likely to eliminate any stores, because stores often include them in their description.
Targeting keywords are the opposite of Blacklist Keywords. We will skip all accounts that do not include your targeting keywords. For instance, if you included the targeting keyword “mom”, then we would only interact with accounts who have the word “mom” in their username or description.